Positioning
We build demand and distribution so your products win tenders and reorder on their own.
What we deliver
- Channel strategy: Distributor audits, territory mapping, incentive models
- Key account programs: Framework agreements, SLAs, stock plans
- Tender readiness: Pre-quals, PQ packages, compliance matrices, bid/no-bid filters
- Demand gen: Technical content, webinars, case notes, localized collateral
- Events & alliances: Trade fairs, standards bodies, JV/introduction support
- CRM discipline: Pipeline hygiene, win-loss analysis, forecast accuracy
Step-by-step
- Market sizing & ICP definition
- Channel recruitment & contracts
- Content & tender toolkits
- Campaigns & events calendar
- Quarterly business reviews with KPIs
KPIs
Qualified pipeline, tender hit rate, average sales cycle, channel ROI, contribution margin.
RFQ checklist
Target regions & segments, product portfolio, certification needs, revenue targets, channel model (exclusive/non-exclusive), marketing budget, reporting cadence.